Behind the Biz in the Big C

We Go “behind the business” with hair stylists, mechanics, chefs, and more who saw a need and turned it into a community. Fellow business owners share how they stay motivated, advice that helps them grow, and other lessons from their entrepreneurial journey. 

Key business takeaways

• Authenticity drives success—show your customers your values and who you are
• Through flavor, ambiance, and decor, tap into customers’ emotions and memories to create a meaningful services experience
• Celebrate the praise you receive from customers; while not every moment will glow, enjoy the shining moments that come in even the smallest of gestures.

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