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Many businesses can benefit from local marketing, but there are some types of businesses for which local marketing is absolutely required. Restaurants are a good example because they are physical locations that offer dine-in, takeout or delivery services. By nature, a restaurant is locked into its physical location.
Another good example of a business that needs local store marketing is a retail store. While even small retail operations often have e-commerce stores these days, local marketing can increase the store’s foot traffic and local brand awareness. This is especially important for small, boutique retail stores competing with large chains.
Similarly, professional services like lawyers’ and accountants’ offices should employ a local marketing strategy. While it might be more appropriate to cast a regional net for these services, it is critical for professional advisors to connect with a largely local audience. There are some notable exceptions to this rule, such as digital marketing companies, which often operate fully digitally. However, nothing beats an in-person consultation.
While there are plenty of businesses that need a local marketing strategy, other types of businesses should consider implementing local marketing as well. Just because a local strategy isn’t your priority doesn’t mean you can’t reap the benefits of capturing a wider audience in the town or region where your business is based.
Key takeaway: All businesses can benefit from local marketing, but some – such as restaurants or retail stores that depend on foot traffic – require a local marketing strategy.
