7-07-2022 2:01pm

Big Charlie's Spot Podcast Network

Oscar Smith Editor

At the center of the podcast medium emergence. We understand our local advertising communities challenge to reach the multicultural demographic audience in an authentic environment. We partner with area podcasters to customize and deliver tangible results to our Charleston regional advertisers. The multicultural audience has dynamic buying power with over $3.4 trillion dollars it is significant to note we reach this audience effectively and authentically.

The four key multicultu-ral trends every adver-tiser needs to know

The Future is Now

Culture Matters

Connected and In Control

The Ultimate Unifier: Phenomenal Music That Matters

Podcast Consumption Trends

Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week.

37%

Public Transportation

52%

Car

40%

Exercising

45%

Work

89%

Relaxing at Home

69%

Mobile Devices

PODCAST LISTENERS REALLY ARE THE HOLY GRAIL ADVERTISERS HOPED THEY’D BE

Podcast listening is steadily growing & here to stay

In the past two years, podcasting ad revenue has grown by double digits from $69 million in 2015 to a projected to reach 256 million U.S. dollars in 2018.

Access Charleston Our Podcasters Endorse Your Brand

In the past two years, podcasting ad revenue has grown by double digits from $69 million in 2015 to a projected to reach 256 million U.S. dollars in 2018.